A Compelling USP Boosts Sales For Your Business

August 28th, 2015 — 02:23 am
USP stands for Unique Selling Proposition. If you want to differentiate yourself from your competition, then you must have a strong USP. Most business owners never bother to create one. And they're losing out on sales and inquiries. Rosser Reeves created the term USP in his 1961 book "Reality In Advertising." He declared that "The proposition must be one that the competition either cannot, or does not, offer." I realize you may be saying to yourself "I offer the exact same services or products ...
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Applying Modern Marketing Principles to Search Marketing

August 27th, 2015 — 02:23 am
A brief overview of how modern marketing principles should be ingrained into a Search Engine Marketing Program. The attention to the following phases will ensure overall marketing goals are acheived and the e-customer is kept at the forefront of planning: Situational Analysis: Begin with a comprehensive site analysis and competitive sweep. Know your industry and the online landscape. Objectives: Work to define specific and measurable goals as they relate to both Search Engine Optimisation, and ...
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WEB Business ADS Marketing__5 TIPS on How to Write ``POWERFUL``

August 26th, 2015 — 02:20 am
/p> WEB BUSINESS ADS MARKETING 5 TIPS on How to Write ‘’ POWERFUL’’ CLASSIFIEDS by Roger Baillargeon 1__USE A SIMPLE MESSAGE Think of Your Prospect Needs. What does he Want? What can You Offer to Attract Him? Use Verbs Because it Shows More Action. 2__CATCH HIS ATTENTION You Need to Catch the Attention of Your Prospect. The Title of Your Ads are Crucials. The Titles have to meet the Prospect Expectations. 3__BOOST HIS INTEREST You Want to Convince Your Prospect. What so Special About ...
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Name Your Business Carefully

August 25th, 2015 — 02:27 am
How well have you named your business? Is it a short title? Is it memorable? Go through that exercise carefully because it ‘s one of the most important business decisions you'll make. If you want prospects in our time-crunched, overloaded society to remember you, make your name short and to the point. Want proof? One of the biggest and oldest advertising agencies in the U.S. was J Walter Thompson; it is now JWT. Federal Express became Fed Ex. The artist formerly known as Prince is just Prince ...
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How To Get Free Publicity For Your Business

August 24th, 2015 — 02:24 am
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today's media is huge - and it's hungry for news. If you ...
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The use of bar code SMS in mobile marketing, advertising, CRM

August 23rd, 2015 — 02:27 am
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner. Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the ...
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Local Business Website Promotion - How to Skyrocket Your

August 22nd, 2015 — 02:23 am
If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Now that you know who your target market is, you need to decide how you are going to reach them. Fortunately, it is not too difficult and should not take you too long to build up your local ...
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Local Business Advertising & Google Adwords

August 21st, 2015 — 02:21 am
Local Business Advertising "I don't need the Internet to advertise - I'm a local business!" Okay... If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget? I hope you would spend that money again and again! Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses: An internet presence announces your business to the ...
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How To Advertise Your Business Online

August 20th, 2015 — 02:35 am
How To Advertise Your Business Online Using pay-per-click advertising to generate targeted leads for your business. What Is Pay-Per-Click? Pay-per-click is a method search engines use that allows you to list your site at the top of their search engine results. You don't pay for your site to be listed in the search engine; you pay for the number of times someone actually clicks on your ad. This is often considered to be one of the cheapest yet most cost-effective ways to advertise your ...
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Harness The Marketing Power of Postcards

August 19th, 2015 — 02:20 am
Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions? I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by the thousands in almost no time at all! Now before you go out of the room screaming, just listen for just a moment. This past month, I have been using postcards with my clients and they have a dded literally thousands of ...
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